Moovjam inspires and builds momentum. It embraces the total child, empowers the adults who guide them, and leads to a major societal change that will result in a shift towards healthy eating and active living.

Moovjam advocates a strategy of self-defense in a health hostile world, recognizing that families need help to cope with real life pressures. Moovjam initiatives are FUN. Activities are interactive and inclusive, with minimal "sit-down" discussion. Rewards and incentives keep kids and families motivated in skill buiding, non-competitive environments.

Moovjam uses effective cognitive-behavioral modification strategies, such as role modeling, positive reinforcement, and teaching children to self-monitor. Moovjam is dedicated to delivering culturally competent, age-appropriate, multilingual programs that reflect and celebrate the diversity of individuals and different cultures.

No child Will Ever Be Left Behind: Moovjam will work with schools and communities to implement cost-free programs wherever and whenever possible. Moovjam program benefits include increased self-esteem, healthier eating habits, a more physically active lifestyle, improved relationships, weight stabilization or decreased rate of weight gain, BMI improvement, increased stamina and increased family and community unity.