Strategy
IT’S COMPLICATED
The world is experiencing an obesity epidemic for which there is no single cause or simple cure. To impact this crisis, it is critical that children and youth learn to develop healthy lifelong habits and make smart choices – and it isn’t easy. There’s a huge difference between teaching them about the importance of proper nutrition and physical activity, and getting them to change their behavior, especially when the influences of friends, television, and family experiences are strong. It’s not enough to have a child involved in an activity or two and hope for the best.
The primary goal of nutrition and physical activity education should be to help young people adopt eating behaviors that will promote health and reduce the risks for disease. Knowing how and why to eat healthily is important, but knowledge alone does not enable young people to adopt healthy eating behaviors. “Doing” is more meaningful and memorable than just “seeing” or “hearing” information. Using behavioral and social approaches to learning develops competence and self-confidence, encourages personal initiative, teaches patience and hard work, and helps children and teens apply what they learn to the real world. And most importantly, this approach is fun!
STRATEGY
Moovjam incorporates essential strategies, all coordinated within its mission to ensure proper nutrition, health, physical activity, and educational achievements. These strategies are based upon reviews of research, theory and current practice, as well as collaboration with experts from renowned universities, institutions, and hospitals.
Families and Communities
Engage community partners, schools, families, and professionals to implement strategies that support proper nutrition, activity and obesity prevention-related activities.
Media and Communications
Develop obesity awareness campaigns for parents, children, educators, professionals, and different cultural groups.
Environment
Turn health-hostile environments into health-friendly environments, by turning every community member into a child advocate.
Increase outdoor activity by transforming school playgrounds and green spaces into fun and exciting game areas.
Industry
Unite and mobilize industry to take measurable steps in fighting child obesity.
Health Care and Support
Provide free access to nutritionists, kinesiologists, physiotherapists, nurses, physical fitness trainers, social workers, neuro-psychologists, and life-coaches.
No single individual, organization, agency, community or elected official can bring about such far-reaching changes alone. Working together is the key to success. Sharing the same vision is the only way to ensure that everyone works together. Through the special ability of Moovjam to unite all of the different professionals, schools, families, and communities in a unique and unconventional manner, we are able to provide effective resources and strategies to improve children’s health and monitor and measure success.