Moovjam inspires and organizes kids to lead their families in the fight against childhood obesity and illness. By recruiting their parents and siblings onto a team in the Moovjam Online Fitness Challenge, kids positively influence how their families eat and exercise at home. Not just on “awareness-days” or “special-days,” but everyday.

MOOVJAM IS DIFFERENT

At first glance, this initiative seems to be like countless other efforts that promote small steps towards better health and fitness -with a focus on communications that encourage the addition of fruits and vegetables to our daily diets, to walking instead of driving to school and work. But Moovjam’s Advocacy Strategy is different, and its what truly separates us from every other program out there. Moovjam recognizes that young people are inherently in touch with their health, and they understand the importance of protecting and taking care of their bodies. At Moovjam, it is the parents that have to get on board, because the kids are already there and ready to moov forward. So ultimately, Moovjam is helping to raise a generation that no longer needs convincing on matters related to proper nutrition and physical fitness. Awareness campaigns will no longer be necessary, as eating well and exercising will be as normal as putting on a seatbelt or drinking a glass of milk in the morning.

Moovjam communicates with hundreds of thousands of kids and teens, and most have revealed real worries about the future -especially in terms of obesity related illness and shortened lifespans. Many of their worries encompass the perception that they are unable to act. Moovjam has demonstrated, and continues to advocate, that kids feel empowered when they are given tangible steps to help themselves and others. They also feel more connected to their families, their peers and their communities: the start of a foundation that will benefit everyone in the future.